Want to learn the #1 way to raise your rates and give your clients the dream creative work that they're looking for?

Welcome to

Align

For Creative service providers

An 8-module on-demand program, Align teaches you an implementable brand strategy process that enables you to get to the root of what clients and need, so you can better deliver more aligned and higher-value work.

Whether you're a designer, copywriter, photographer, or project manager, any create service provider can benefit from this course and materials.

Align re-opens in 2023!

Submit your information below, and we’ll email you a registration link when Align re-opens.

Let me know if this sounds familiar:

• You love working with clients to craft creative work, but often feel the client is guiding your deliverables in the direction of their personal preferences. If you hear one more client say they need to consult their designer cousin on a project, you'll pull your hair out.

• You feel like your clients are in control of your projects, not you. Although projects start off strong, they often evolve into you being the order taker, and not the creative expert. You're looking for a way to get rid of the pesky "small tweaks" that are driving you bananas.

• Clients regularly step out of scope and tack on new requests mid-project, and you’re feeling frustrated by the lack of timeline boundaries and defined scope of work. You want your clients to be happy, but secretly resent hitting "send" on the emails where you say you can make it happen.

• You get anxious after sending your work to the client for approval. You’re not sure how they’re going to respond, or how you can back up your big vision for their brand. You're crossing your fingers that you get happy exclamation points in their feedback response, and not negative ones.

• You often hear feedback like, "can this feel more like our brand?," and aren't quite sure how to take action on it. You want to find a better way to get inside your clients' heads, and truly get constructive feedback from them. You want a solid know-how on how you're bringing a brand to life that you can back up with data and information, so your clients immediately get your thought process.

Align is the unique program that helps you implement a brand strategy process into your business so you can wow your clients with research-driven work they will love.

By implementing a clear brand strategy process into your work, you can begin charging more for your work, and can even earn your investment in this program back within one project! Brand strategy can be the difference between booking a $500 project, and a transformational project that results in a four or five-figure investment.

This intensive program will help deepen your creative process, create a smooth and turnkey client experience, and establish you as a leader with your clients.

Implement Brand Strategy teaches you both our client brand strategy process, the Aligned Brand Blueprint. This framework implemented by any creative service provider into their client process, no matter their experience level or clientele.

“Anna was an exceptional instructor on strategy and brand, and eloquently extended her expertise in a digestible way ….. I walked away with a better understanding on how to position my services.”

— Vondell J. Burns, Producer

What’s included in Align:

This unique program was created to be an ongoing resource for working with clients — both now and years into the future, so you can keep coming back to it.

our brand strategy framework

You’ll receive immediate access to 8 in-depth video teaching modules that outlines everything you need to know about implementing a brand strategy process into your creative business.

In these modules, Anna walks you through the Aligned Brand Blueprint from client outreach to project offboarding. This framework is used in all of our client branding projects.

SWIPE FILES for immediate use in your business

Scripts, templates, questionnaires, and more that you can implement into your business right away. You’ll receive 15 swipe documents totaling 45+ pages of content to guide your journey. These files include:

Brand strategy workflow process and checklist to keep you organized throughout the process
Pitch scripts
Pricing worksheet
Question bank for client questionnaires/discovery session
Brand strategy document template

I'm ready to join!

What you'll learn in the align modules:

Define what brand strategy is, and the value of brand strategy and its deliverables
Define the Aligned Brand Blueprint we’ll be using in this course, and how to adapt it to your existing creative work
Pricing your brand strategy services

Framework review of how to craft your strategy packages, contracts, and proposals

How to pitch and work brand strategy into your existing creative services
How to communicate the value of strategy to clients

Positioning yourself as a leader and holding clients accountable
Creating a client onboarding workflow
Crafting timelines and setting expectations with clients
How to ensure a smooth process (for yourself and your clients)

How to set the stage for a brand discovery meeting
Preparing meaningful agendas and questions for your client
Mindset and day-of preparation

Organizing source materials into an approval document
Crafting a brand strategy for your unique client
Notes on how to adapt this strategy process to your clients and creative process

How to present creative briefs and brand strategy documents

Gathering helpful, constructive feedback from clients
Navigating and implementing feedback from clients

Finalizing brand strategy documents and using them in your creative client work
How to use brand strategy created by others
How to pitch add-ons to your work

Offboarding with confidence and clear next steps

Weaving strategy into your ongoing work
How to create case studies that communicate client successes & results

This program will teach you how to implement an in-depth, tried-and-true brand strategy process into your work so you can wow your clients and raise your rates.

You’ll receive everything you need to sell, implement, and provide value to your clients through this proven process that’s adaptable to clients of different industries and sizes — so you can earn your investment back with just one new project.

Let's get started

This is a program for:

Designers | Copywriters | Business Coaches | Marketers | social media coordinators | VIDEOGRAPHERS | & Other Creative service providers

Hey there!

I’m Anna Beyerle Rosen. Over the last 10+ years, I’ve called myself a marketer, a designer, a copywriter, and a business owner.

I’ve worked with dozens of businesses of all sizes and industries, and I’ve found one through line in every client - they’ve all benefited from a brand strategy to guide the creative work of their business.

Brand strategy is the process of digging into the “why” behind a brand.

Throughout my career, I’ve seen organizations without a defined brand strategy suffer because their creative lacks consistency, direction, and changes depending on the personal preferences of their team.

When done well, brand strategy results in a set of standards that guide the organization’s creative work (including design, copywriting, and marketing) in a consistent and clarified way for years to come.

Brand strategy is an intuitive, creative exercise that produces tangible results and will make the creative process easier, smoother, and more enjoyable for both you and your clients.

Implementing brand strategy into your client process can help:

• Increase your prices with the increased value of your offerings;

• Craft a process that guides and gives direction to the creative part of your project;

• Be more confident in your deliverables and packages.

Join Align

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Join Align 〰️

Drop your info below and we’ll notify you when registration opens. Big high fives to taking a step toward this journey!

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