Introducing Anna Beyerle Creative ✨

I'm starting a new chapter in this business, and am so pumped to share it with you!

For awhile now, I've felt the pull to make Anchored Creative Studio into something different. I started Anchored in 2016, fresh-faced and excited about the world of entrepreneurship. I was moving to a new city and was ready to start a new chapter.

Pretty unsurprisingly, Anchored grew into something I never even could have dreamed of. Like I recommend to any client I worked with, I kept my options open, tried new things, and followed my heart and values when I wanted to make a shift. I started this business centered around graphic design, and services took many forms:

  • I designed wedding invitations, and then decided it wasn't my passion.

  • I designed greeting cards, before quickly realizing the Etsy life wasn't for me.

  • I designed marketing materials, before accepting that I wanted to niche down more.

  • I created brand strategies and visual identities, and realized this was my sweet spot. But I've also realized that there is so much more I want to offer on the strategy side, and I've felt the pull to recalibrate this.

Anna Beyerle Creative is the culmination of what I've learned. It's the representation of me stepping from student into teacher. From beginner to experienced one. Stepping from my past into my future. And I'm so freakin' excited to share it with you. It's time to celebrate new beginnings!

 
 

Our brand has a new name and a new focus, and I want to personally introduce it to you. So now that you're in the know, here is a quick overview on what's changing:

  • Our mission. Over the years, Anchored grew to serve organizations of varying sizes and missions. As I launch Anna Beyerle Creative, I am shifting to primarily serve business owners of purpose-driven organizations, working hand-in-hand with owners. Our clients are incredibly talented at what they do, and I want to help them spread their passion to the world. No matter where they are in their journey, my services are here to help them clarify their brand identity and how they connect with their audience.

  • Our services. I am moving into brand coaching and guidance as Anna Beyerle Creative's primary service. As I shift away from offering design as my main service, it's another reason for the name change: to signify the soft closing of this chapter. I love offering one-on-one design and strategy services and will continue to do so, but with more limited availability. I want to offer branding services to more individuals at a more affordable price, and group programs and coaching are the way I'm excited to do this. You can check out our website for more information on what the new offerings are.

  • Our name. Perhaps most obviously, Anchored Creative Studio is now Anna Beyerle Creative. Working in branding, I did not take this name change lightly. When I first started Anchored, I chose the name because I wanted something that was bigger than myself. I wanted to be a company. The longer Anchored has existed and grown, the more I've realized I don't want to be a large brand that can do everything - I want to be a personal brand who can do a few things very, very well.

And of course, head over to our brand new website to check out all the goodness!

Here's a few of my personal favorite things:

What do you think of the new brand? Choose your favorite celebratory emoji and drop it in the comments below to celebrate with me! 🥳 🎉🎈

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