Formerly St. Demetrios High School, this traditionally Greek school located in Astoria, Queens, was re-examining its visual identity after losing its historical audience to more suburban schools. In an effort to attract more families from the neighborhood and of non-Greek lineage, we engaged them for a full brand strategy and rebrand.

In partnership with St. Demetrios’ internal team and business consultants, we created a new brand that referenced its Greek roots, yet moved into a more modern sphere. Building on the school’s existing tagline of “ever to excel,” we established three pillars of a St. Demetrios education - academics, faith, and community - and used that to craft new visual branding and marketing materials. Final deliverables included multiple logos (for application in formal, informal, and athletic settings), admissions materials, graphic patterns, and stationery.